Marketing

Introduction
Marketing, is one of the basic functions of businesses in this area and the grounds of the need for qualified human resources in the current course program established marketing program today (content) and the market is looking for human resources. Students who graduate from the program, private sector firms' sales department, marketing department, marketing research department, advertising department, advertising and public relations agencies, media companies, chain stores, e-commerce companies, tourist agencies, hotels, banks, and customer service departments of various companies and to work in the field of marketing, such as a number of points available on the public domain by the KPSS test can find the opportunity to work. Graduates in these fields administrator, responsible, professional, or staff can work titles.

Program's Personnel
Assis. Prof. Mehmet Emin MERTER (Program Director)
Lecturer Sinem KABASAKAL
Advisor
Class Teaching Section Advisor
1 1 A Assis. Prof. Mehmet Emin MERTER
1 2 A Assis. Prof. Mehmet Emin MERTER
2 1 A Lecturer Sinem KABASAKAL
2 2 A Lecturer Sinem KABASAKAL
Intern
Chairman Assis. Prof. Mehmet Emin MERTER
Member Lecturer Sinem KABASAKAL
Member
Course Files
Course Files
Course Content
Course Content

Courses

1. Semester
CourseCode CourseName The Pra Credit ECTS Lecturer
PAZ1141 Economics 3 0 3 4 Aysel KUŞAKSIZ
PAZ1151 Mathematics 2 0 2 4 -
PAZ1161 MARKETING PRINCIPLES 3 2 4 7 Lecturer Sinem KABASAKAL
PAZ1171 Communication 2 0 2 4 Assis. Prof. Ahmet ÖZTÜRK
PAZ1181 Business Management 1 2 0 2 4 Assis. Prof. Mehmet Emin MERTER
PAZ1291 Basic Law 2 0 2 3 Aysel KUŞAKSIZ
AİT1101 Ataturk’ S Principles and History of Revolution I 2 0 2 1 -
TDL1111 Turkish Language -I 2 0 2 1 -
YDI1121 Foreing Language I 2 0 2 2 -
2. Semester
CourseCode CourseName The Pra Credit ECTS Lecturer
PAZ1102 GLOBAL MARKETING 2 0 2 3 Lecturer Sinem KABASAKAL
PAZ1122 Statistics 2 1 2.5 3 Assoc.Prof. Harun ÇOBAN
PAZ1152 PAZARLAMA İLETİŞİM TEKNİKLERİ 3 0 3 4 Assis. Prof. Ahmet ÖZTÜRK
PAZ1162 Business Management II 2 0 2 3 Assis. Prof. Mehmet Emin MERTER
PAZ1202 Commercial Mathematics 1 1 1.5 2 Assoc.Prof. Harun ÇOBAN
PAZ1212 Quality Management Systems 2 0 2 2 Assoc.Prof. Harun ÇOBAN
PAZ1222 Commercial Law 2 0 2 4 -
AİT1102 Ataturk’ S Principles and History of Revolution II 2 0 2 1 -
TDL1112 Turkish Language-II 2 0 2 1 -
YDI1122 Foreing Language II 2 0 2 2 -
PAZ1142 Based Industrial Training 0 0 0 5 -
3. Semester
CourseCode CourseName The Pra Credit ECTS Lecturer
CBU2401 4 0 4 5 Assis. Prof. Mehmet Emin MERTER
PAZ2123 Supply Chain Management 2 0 2 3 Aysel KUŞAKSIZ
PAZ2163 Sales Management 3 1 3.5 6 Assis. Prof. Mehmet Emin MERTER
PAZ2173 Consumer Behavior 2 0 2 4 Lecturer Sinem KABASAKAL
PAZ2183 Marketing Communication Techniques 2 0 2 4 Assis. Prof. Mehmet Emin MERTER
PAZ2213 Professional Foreign Language 2 0 2 2 Assoc.Prof. Harun ÇOBAN
PAZ2233 TİCARİ BELGELER 2 0 2 2 Lecturer Sinem KABASAKAL
PAZ2243 INTERNATIONAL MARKETING 2 0 2 2 Lecturer Sinem KABASAKAL
PAZ2253 ADVERTISING 2 0 2 2 Lecturer Sinem KABASAKAL
PAZ2263 Graphic Animation 2 0 2 2 Lecturer Emine KOCATAŞ
4. Semester
CourseCode CourseName The Pra Credit ECTS Lecturer
PAZ2104 Marketing Regulations 2 0 2 2 Assis. Prof. Mehmet Emin MERTER
PAZ2114 Electronic Marketing 2 0 2 3 Assoc.Prof. Harun ÇOBAN
PAZ2134 Brand Management 2 0 2 3 Assis. Prof. Mehmet Emin MERTER
PAZ2144 FIELD SALES PLANNING 1 1 1.5 2 Lecturer Sinem KABASAKAL
PAZ2174 Sales Force Training 3 0 3 4 Assis. Prof. Mehmet Emin MERTER
PAZ2184 3 0 3 3 Lecturer Sinem KABASAKAL
PAZ2214 MARKETING IN SUPERMARKETS 2 0 2 2 Lecturer Sinem KABASAKAL
PAZ2234 PUBLIC RELATIONS 2 0 2 2 Assis. Prof. Mehmet Emin MERTER
PAZ2254 2 0 2 2 Assoc.Prof. Harun ÇOBAN
PAZ2264 MARKETING RESEARCH 2 0 2 2 Lecturer Sinem KABASAKAL
PAZ2284 2 0 2 2 Lecturer Sinem KABASAKAL
PAZ2164 Based Industrial Training 0 0 0 5 -
 
Celal Bayar University, © 2014 | Security and privacy